Antar Mohamed Ahmed Abdul-Aal
The world is witnessing revolutions and scientific and technological changes unprecedented in human history. Advances in information technology and related developments in communications technology have increased the capacity of various institutions to link their operations to sophisticated global information networks, resulting in a reduction The time when information is collected, it has also enabled organizations to achieve coordination and coherence between their processes at the global level. This is because external factors of globalization and others have a significant impact on the direction and organizational structure of different institutions and thus affect the internal processes in which they are carried out. Those internal and external factors require continuous monitoring by institutions to formulate strategies to improve Market opportunities, challenges and opportunities for sustainability in their competitive environment.