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Yes We Can Make America Great Again: A Shift from Traditional Campaigning Methods to Public Relations Techniques

Alisha Dhar*

There has been a shift from traditional campaigning methods to more of an emphasis public relation of (here and after referred to as PR) methods within the ways presidential campaigns are run. This shift was first seen in the 2008 Obama campaign which paved the way for these new campaign strategies to take place. Once the 2016 elections came around, both candidates were able to use similar tactics used by the Obama campaign and implement them into their campaign. Since technology is constantly progressing, they were able to use the previous strategies while adding advanced PR tactics as well.