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Using Google Trends: To Assess Public Interest on Wind Energy

Alexandra Perju-Mitran1, Raul-Augustin Mitran2, Daniela Zirra1*, George Căruţaşu1

There are several methods that can be used to analyze public interest on a variety of topics. One of them is based on the use of consumer search frequency data, which can be obtained free of charge thanks to the Google Trends service. This method can be used to assess the attitude of the public towards a wide range of topics, including wind energy. The overall conclusion of the study we have developed is somewhat disappointing. The public interest for most of the researched subjects decreased between 2004 and 2021, with one exception, namely offshore wind.