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E-Commerce Growth and Opportunities in Indian Scenario - A Survey on Ecommerce Eco System

Roshni Upasna, Santhosh Rebello

India is at the cusp of a digital revolution. Declining broadband subscription prices, aided by the launch of 3G services, have been driving this trend. This has led to an ever-increasing number of “netizens.”Furthermore, the likely launch of 4G services is expected to significantly augment the country’s internet user base.Internet has become an integral part of this growing population segment for remaining connected with friends, accessing emails, buying movie tickets and ordering food. The changing lifestyles of the country’s urban population have also led many people relying on the internet for their shopping needs.In this Paper we are detailing about the Growth and Opportunities of ECommerce in Indian scenario and also tending to mark on the survey of Eco system based on this concept by enhancing the cross research taken up by Various Marketing Companies.