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A Study on Various Search Engine Optimization Techniques

J.Prethi Sagana Poongkode, V.Nirosha

Information technology is being drastically developed in recent years, using search engines to search information has become an evident part of one's everyday life. The positioning of a web site in the first place in the search results of a search engine is a tedious job, to make this easy we use various search engine optimization techniques. These techniques help us to increase the ranking of our web site and make it visible to the search engine. Based on the rankings our web site will be positioned in the search results. Our aim is to make our web site be visible in the first ten positions of the search result. In order to improve their visibility quantity of a website, SEO make use of better ranking in the search result using the keyword selection and usage, high quality back links, rational website constitution, meta tags and rich content. In this paper we discuss many optimization tactics used for the development of a website. The techniques studied in this paper are ON Page SEO, OFF Page SEO, Black Hat, White Hat and Grey hat techniques.